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case study ENG-INT001 internal mobility · ai integration · 2024
intuit

AI-powered career
growth for
10,000+ employees.

Intuit's internal mobility was low — employees weren't finding or applying for internal opportunities. The fix wasn't a campaign. It was a behavior design problem that required ethnographic research, Action Mapping, and an AI-powered matching prototype.

01
the challenge

Low mobility.
High talent.
Wrong solution.

Intuit had 10,000+ employees and a genuine internal mobility problem — not from lack of roles, but from lack of behavior change. Employees weren't aware of internal opportunities, didn't believe they were qualified, and had no structured pathway to explore them. The default solution was communication. The real solution was design.

02
the approach

Ethnographic research.
Behavioral barriers.
Then Action Mapping.

I conducted ethnographic research into how employees actually discovered and pursued internal roles — shadowing conversations, analyzing drop-off points, identifying the specific moments where employees disengaged from the process. Action Mapping then translated those findings into a learning and tool design brief: what did employees need to be able to do, at which moments, to change the outcome?

The behavioral barriers were specific: lack of awareness at the awareness stage, uncertainty about qualifications at the consideration stage, and unclear next steps at the action stage. Each one required a different design response.

03
the solution

AI matching.
Structured paths.
Behavior change at scale.

An internal mobility learning program integrated with an AI-powered career matching prototype. Employees could explore roles based on their existing skills, see where gaps existed, and receive personalized learning path recommendations. The AI surface layer was built on top of a behavioral nudge system designed to move employees from browsing to applying.

Alongside the digital program, I designed executive system logos and branded graphics for the EXO AI Enablement initiative — a leadership program for internal AI adoption.

try the prototype

a simulated version of the ai matching engine.

Select a role to see how the platform surfaces internal opportunities, identifies skill gaps, and recommends learning paths. Then see how the system nudges action across three channels.

Designer's note: demo only. In production, the matching algorithm analyzed employee skills data, role requirements, and career trajectory patterns across the organization.

step 01 · select your current role
skills profile
your skills target role
matched opportunities · click to expand
step 03 · the nudge system

the system doesn't just match. it nudges.

Matching surfaces the opportunity. Behavior change requires a push. Below: how the platform drives action through a multi-channel progression.

delivered · tuesday 8:02 am
Gmail · Inbox primary
IM
Internal Mobility mobility@intuit.com
8:02 AM (2 min ago)
3 internal roles match your current skills profile

Hi Sarah,

Your skills profile was updated this week. Based on your current strengths, we found 3 internal roles where you're 65 to 88% qualified today.

  • 78% Engineering Manager 4 skill gaps
  • 88% Data Engineer ready today
  • 65% Technical Product Manager 4 skill gaps

One role you're ready for today. Two with a defined learning path. Take a look when you have a minute.

Open your career dashboard
just now · thursday 2:14 pm
intuit / Career Bot · direct message active
Career Bot App 2:14 PM

Quick check in, Sarah 👋

You opened the Engineering Manager role 4 days ago and haven't come back. That's the most common drop-off point.

A colleague on the data platform team just finished People Management Foundations in 45 minutes. It's the first module on your path.

👀 3 🎯 1
added to agenda · 2 days before next 1:1
Google Calendar upcoming event

Sarah · Priya · Weekly 1:1

Thursday, Apr 23 · 10:30 – 11:00 AM · every Thursday
Sarah Chen Priya Ramanathan
2 guests · Sarah Chen, Priya Ramanathan

· suggested talking point · career development

  • Sarah has been exploring Engineering Manager roles this quarter.
  • She has completed 2 of 4 recommended learning modules.
  • Discuss: realistic timeline, a stretch assignment, and mentorship.
Open Sarah's career profile
from the design files

graphic systems for ai + leadership.

AI enablement graphics for the wider organization, and the EXO leadership identification brand — two visual systems built alongside the mobility platform.

AI Enablement AI Enablement — Top 10 to Try First reference card
AI Enablement AI Enablement — brand gradients
EXO Leadership EXO Leadership Brand — identity system
EXO Leadership EXO Leadership Brand — logo dark variant
EXO Leadership EXO Leadership Brand — print materials
EXO Leadership EXO Leadership Brand — branded water bottle
EXO Leadership EXO Leadership Brand — branded Yeti mug
the full picture

from awareness
to action.

Intuit Career Growth — case study document
caboodle design · the finding
employees weren't failing
to move internally.
they were failing to
see themselves as candidates.
emily green · intuit engagement · 2024
the results

from awareness
to action.

increase in internal mobility applications
3x
employees reached through the platform
10k+
personalized career recommendations based on skills data
AI-powered
shifted employees from browsing to applying
behavior change
next field note

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