subject file emily green · founder
Emily Green, founder of caboodle design
subject · emily green · grand rapids, mi
about emily

ai program lead.
behavioral science nerd.
the mind behind caboodle design.

I'm Emily Green. 15 years of behavior change and learning systems work for Apple, Airbnb, GitLab, Johnson & Johnson, T-Mobile, and Intuit. Now leading AI programs the same way. Certified Google UX professional. M.S. Instructional Design & Technology. I build the kind of AI rollouts humans actually adopt.

years designing for behavior change
15+
fortune 500 clients
8+
avg completion rate
95%
countries reached
31+
my story

training is the last resort.

01

I watch first.

Before I design anything, I study how people actually behave at work. I watch. I listen. I ask the uncomfortable questions. Because the gap between what we trained them to do and what they actually do is where the real design challenge lives.

02

I measure change, not completion.

I started caboodle design because I was tired of seeing organizations pour resources into training that checked a box but never changed a behavior. My work is built on Kirkpatrick, Action Mapping, and ethnographic research applied anthropologically, not academically.

03

I lead AI programs, not AI hype.

Most AI rollouts ship the tool and skip the change. I run the program around the human: where the workflow actually breaks, where staff actually resist, what makes the new behavior easier than the old one. The thinking is the job.

availability · currently open to

two paths.
one practice.

01 · fractional

ai program leadership engagements.

For organizations rolling out AI internally and looking for a behavior change lead embedded in the work.

02 · full-time

ai program lead roles.

For companies hiring an AI Program Lead where behavior change is the bottleneck, not the algorithm.

resume · full work history

want the full picture?

Skills, work history, education, certifications. All in one place.

download the pdf
what I do · a decade of range, distilled

capabilities.

ai programs

  • ai rollout strategy sequencing, scope, change risk
  • human adoption design workflow mapping, resistance design
  • evaluation & guardrails what good looks like, what to watch for

behavior change

  • behavioral strategy nudges, motivation design, habit loops
  • stakeholder research deep-dive interviews & contextual inquiry
  • measurement & analytics kirkpatrick-aligned evaluation frameworks

learning systems

  • curriculum architecture scaffolded, outcome-driven learning paths
  • interaction & media interfaces, video, motion graphics
  • global & compliance localization, WCAG & regulatory standards
based
grand rapids, michigan
education
m.s. instructional design & technology · full sail university · salutatorian, 2026
certification
google ux professional
premier clients
apple · airbnb · gitlab · johnson & johnson · t-mobile · intuit
methods
action mapping · kirkpatrick · ethnography · behavioral design
stack
articulate rise & storyline · figma · adobe cs · three.js · remotion · claude code · html · css · javascript
speaking · 2026

talks on behavior-focused L&D.

I speak about behavior-focused learning design, the anthropological lens in L&D, and how to build training that actually changes what people do at work.

  1. watch

    teacher's toolbox

    full sail university · with dr. colleen cleveland

    A conversation on how serious games and vibe coding are empowering learning designers to build immersive educational experiences.

    Watch on YouTube
  2. watch

    mighty meetup

    maestro

    A discussion of The People's Professors, my capstone project using graphic design and custom code to deliver a one-of-a-kind learning experience.

    Watch the talk
  3. watch

    human by design: nano learning lessons from the people's professors

    tcc 2026 worldwide online conference

    A keynote at the Human by Design: AI, Creativity and Purpose in Education conference, distilling the behavioral findings from The People's Professors research into a practical nano-learning framework.

    Watch the keynote
  4. upcoming

    building bridges: bridging tiktok's nanolearning and workplace microlearning design

    2026 aect international convention

    An interactive, zine-inspired experience bridging TikTok nanolearning techniques with workplace microlearning design.

interested in a keynote, panel, or workshop?
field reports · what clients say

voices from
the work.

next field note

see what
I've shipped.

The client work is the proof. Apple, GitLab, Intuit, T-Mobile, Trust20, and a self-initiated research project on TikTok-era nano-learning.

go to the work