chapter iv · about emily
14+ years in learning design.
one stubborn conviction: training is the last resort, not the first.
I'm Emily Green. A certified Google UX professional and
learning experience designer with over a decade of experience
in graphic, instructional, and visual design leadership. I
create visually engaging and interactive learning experiences
for public and private organizations.
Before I design anything, I study how people actually behave
at work. I watch. I listen. I ask the uncomfortable questions.
Because the gap between what we trained them to do and what
they actually do is where the real design challenge lives.
I started caboodle design because I was tired of seeing
organizations pour resources into training that checked a box
but never changed a behavior. My work sits at the intersection
of behavioral science, media production, and instructional
strategy. It's the whole caboodle.
- years in l&d
- 14+
- fortune 500 clients
- 8+
- avg completion
- 95%
- countries reached
- 31+
- based
- grand rapids, michigan
- education
- m.s. instructional design & technology, full sail · salutatorian, 2026
- premier clients
- apple · airbnb · gitlab · johnson & johnson · t-mobile · intuit
- methods
- action mapping · kirkpatrick · ethnography · behavioral design
